NEWS RELEASE
2023.1.24
MEDIUS Holdings Co., Ltd. (Headquarters: Yurakucho, Chiyoda-ku, Tokyo; President and President and CEO Medius Holdings Co., Ltd. Yasuhiko Ikeya; hereinafter referred to as MEDIUS) participates in the "Red Cup Campaign" sponsored by the United Nations World Food Program WFP Association and provides it to medical institutions. We will donate a portion of the sales of our private brand of medical materials "ASOURCE Select".
The Red Cup Campaign is an initiative to support school lunches for children in developing countries. Companies that support the campaign sell products with the red cup mark and donate a portion of the sales.
Based on the management philosophy of "contributing to community medicine," MEDIUS Holdings is engaged in social contribution activities as a group as a whole so that each employee can proactively contribute to achieving goals in the field of medical care and health among the SDGs set by the United Nations. We will continue to work on This time, we have decided to participate in this campaign as one of our efforts. Together with local medical institutions, this is an activity to illuminate the future of children around the world.
We will donate 1% of the sales amount of our medical material private brand "ASOURCE Select" once a quarter. "ASOURCE Select" is a medical material of reliable quality and low cost, developed based on the needs of the site. The target products are the "Neo Fit Mask" series, which is a non-woven fabric that does not hurt your ears and is gentle to the touch, the "Neo Fit Glove", which has excellent durability and a good fit, and the "Neo Fit Plastic Gown", which is individually wrapped and hygienic. And so on. We will distribute leaflets to medical institutions and call for cooperation from many people.
Through this campaign, we will improve the nutritional status of children around the world, expand educational opportunities, and support their growth and future.
■Products eligible for the Red Cup Campaign
■ What is the “Red Cup Campaign”?
This is a campaign where you can support the school lunch support for developing countries that the United Nations World Food Program (WFP) is working on with daily shopping. With the red cup used as a container for school lunches as a landmark, products with the campaign mark are being sold by companies that support the Red Cup Campaign. When you purchase the target product, a part of the sales will be donated to the United Nations World Food Program (WFP) by the company. Detailed URL: https://www.jawfp.org/redcup/
■ What is “United Nations WFP”?
It is a general term for two organizations, the United Nations organization "WFP United Nations World Food Program" and the certified NPO corporation "United Nations WFP Association". The WFP World Food Program is the only UN food aid agency working towards a world without hunger. We are active in more than 120 countries and regions, focusing on emergency support during disasters and conflicts, improving nutritional conditions, and providing school meals.
The Japan Association for the World Food Program (WFP) is expanding its circle of support in Japan by conducting publicity and fundraising activities, as well as collaborating with companies and organizations. Detailed URL: https://ja.wfp.org/
■ MEDIUS Group Red Cup Campaign Overview